Remaining viable in business today means that you need to continually reinvent yourself to stay relevant and current in order to increase your customer base and stay in front of existing customers. Continually finding the right platform to do that is a struggle for most business owners, but one platform they need to take a closer look at is talk radio. Let’s look at how talk radio can help brand your business.
Local Talk Radio
First thing you should do is look into the difference between what your local radio station can offer and compare it to what internet radio can offer. Local talk radio can have limitations in the size of the audience along with the amount of time you can spend on the show. Local talk radio also has a limited range so unless you live in a fairly large city the amount of people who can listen to your message can be very small.
Internet Talk Radio
Internet radio offers you the opportunity to create your own free radio podcast and you can listen to a huge variety of original talk radio shows on the internet. There are dozens of sites on the internet that will allow you to put together your own show. The only thing you need to do is register with the site, schedule the right time slot and find a topic that is relevant to you.
Why Host Your Own Show
Why would you want to host your own show rather than be a guest on someone else’s show? It can open up a whole new world of listeners that can become potential customers. It gives you the chance to for some incredible networking opportunities and it can help you build some great relationships. You can position yourself as an expert in your field. You can host different guests which will allow you to partner or take on some joint ventures that are new to you.
What Do You Need to Get Started?
To create your own talk radio show the only things that you are going to need is an internet connection and a telephone…that’s it. You will have your own dial in phone number as a host and a number for listeners to dial into to make it interactive. You can host solo or invite guests to interact with you and your audience. Now all you have to do is talk about your business or whatever current events that interest you and your audience.