The History of Talk Radio

It was back in the 1930’s that we first heard something new on the radio, the idea of listeners being able to interact with the disc jockey.  The first DJ to use this format was John J Anthony from WMRJ based in Long Island New York.  This was the first time that listeners could call into the show and discuss their problems or their political views live on the air.  That’s when radio stations discovered the potential that this format had with listener interaction and it was a sure fire way to increase their audience.

The History of Talk Radio

How does talk radio work?

Talk radio is just like any other format it function on an advertising business model and local and national companies pay the station money to have their advertisements broadcast during popular programs.  Every radio station charges a fee for advertising but the actual dollar amount will depend on the ratings of the station and the number of listeners to a particular program.

When did it take hold?

While talk radio may have gotten its start in the 30’s it wasn’t until the 60’s at KCLA in Los Angeles where a DJ from ABC named Joe Pyne really cemented talk radio on the airwaves.  Pyne was a character that was known to be confrontational and fro the time very controversial and it was his job to evoke an emotional response from the listeners at the time.  He had a pretty broad platform and he retained creative control of the show and it turned into a smash hit.  He would often tell guests to “go gargle with razor blades” particularly those that did not agree with his point of view.  Here is a look at some early talk radio pioneers.

The Audience

Talk radio audiences are far different from people who listen to music based radio.  Talk radio itself has evolved over the years.  Talk radio hosts have become political voices, where the personality of the radio host has a platform to voice their personal opinions on political issues facing us today.  Since WWII talk radio has provided a political forum to discuss current issues.  It’s not just used for political discussions some other extremely popular shows include sports radio and talk concerning what is happening in professional sports.

Since the development of the internet many talk radio stations have moved from traditional broadcasting to an internet broadcast.  Talk radio was streamed over the internet as early as 1993.  The internet has become a powerful tool for talk radio and it is also more cost effective than traditional broadcast, it also allows for the average person to create their own talk radio show without becoming part of a bigger radio network.

Talk Radio Can Help Brand Your Business

Remaining viable in business today means that you need to continually reinvent yourself to stay relevant and current in order to increase your customer base and stay in front of existing customers.  Continually finding the right platform to do that is a struggle for most business owners, but one platform they need to take a closer look at is talk radio.  Let’s look at how talk radio can help brand your business.

Talk Radio Can Help Brand Your Business

Local Talk Radio

First thing you should do is look into the difference between what your local radio station can offer and compare it to what internet radio can offer.  Local talk radio can have limitations in the size of the audience along with the amount of time you can spend on the show.  Local talk radio also has a limited range so unless you live in a fairly large city the amount of people who can listen to your message can be very small.

Internet Talk Radio

Internet radio offers you the opportunity to create your own free radio podcast and you can listen to a huge variety of original talk radio shows on the internet.  There are dozens of sites on the internet that will allow you to put together your own show.  The only thing you need to do is register with the site, schedule the right time slot and find a topic that is relevant to you.

Why Host Your Own Show

Why would you want to host your own show rather than be a guest on someone else’s show?  It can open up a whole new world of listeners that can become potential customers.  It gives you the chance to for some incredible networking opportunities and it can help you build some great relationships.  You can position yourself as an expert in your field.  You can host different guests which will allow you to partner or take on some joint ventures that are new to you.

What Do You Need to Get Started?

To create your own talk radio show the only things that you are going to need is an internet connection and a telephone…that’s it.  You will have your own dial in phone number as a host and a number for listeners to dial into to make it interactive.  You can host solo or invite guests to interact with you and your audience.  Now all you have to do is talk about your business or whatever current events that interest you and your audience.